Creation: Free Design

Joining forces leads to a wider range of chrysanthemums

Joining forces leads to a wider range of chrysanthemums

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The chrysanthemum breeders Floritec, Inochio Seikoen, Fleurations and Icon Selections are going to collaborate and have signed an agreement for this.

Icon Selections and Fleurations will work together with Floritec/Seikoen (part of Ichochio Holdings) in the breeding, sales and distribution.

Icon/Fleurations will intensify their breeding activities and focus on that.

Floritec takes responsibility for sales and distribution of the Icon/Fleurations assortment and organizes the availability of propagation material and cutting production.

“Breeding by design”

This collaboration provides a broader, more complete range of customized products.

This new joining of forces is in line with Floritec/Inochio Seikoen’s ambition to continue the growth. This will also enable Icon/Fleurations to further commercialize their stock of the latest chrysanthemum varieties and to intensify the development of the new varieties for the future.

                       www.floritec.eu                                                                  www.icon-selections.nl

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