Feature on Miller series success published in FloraCulture International
In its most recent issue, FloraCulture International published a feature article titled “The Grower-Breeder Bond Behind Miller’s Success.” The piece explores how Floritec developed the innovative Miller chrysanthemum series — from the first seedlings to its official market launch in 2024.
Known for its fast production cycle, outstanding quality, and strong retail performance, the Miller series is the result of a breeding approach that puts grower feedback at the heart of the process.
The article includes insights from Floritec breeder Fred van der Meer and grower Arné Kreling of Infinity Chrysanten. They share their experiences and reflect on the close collaboration that helped bring Miller to market with confidence and success.
