Read our latest news

IPM Essen 2023

After 2 cancelled editions we are very happy to participate in the IPM in Essen. From January 24 - 27, we would like to welcome you to our booth 2A10.

Designer blog Jinda Red

Designer Jan de Koning is very enthusiastic about santini Jinda Red

Introduction Santini 'Maverick Orange'

Santini grower Richard van Schie introduces Santini 'Maverick Orange'

Introduction santini "Jinda Red"

Jinda Red is a beautiful pompon with a velvet red color.

Article FloraCulture International

Nice article in FloraCulture International about our trials in Colombia in week 35. Read about our Japanese "game-changing" disbud chrysanthemums.

Trade Fair Aalsmeer

Also this year, we were looking forward to the Trade Fair in Aalsmeer, which took place from 9-11 November. It was a great moment to meet each other and, of course, share the latest news.

Chrysanthemum week 2022 was very successful!

More than 200 people visited our chrysanthemum trials in Colombia. Especially the disbuds attracted attention.

Save the date, week 35 Colombia

We are happy to invite you to visit our Trials in Colombia in week 35. A nice assortment of disbud, spray mum and santini is ready to be presented from August 29th - September 2nd

Da Vinci Series in the spotlights

Florist "Your London Florist" excited about the Da Vinci series

Floritec Trials week 24

No official trials, but possible to see varieties

A well-deserved retirement for Ruud

This month we said goodbye to our colleague Ruud Smit.

Santini Maverick Sunny: the right choice!

Blogger Regine Motmans is creative with Maverick Sunny

Vacancy in Uganda - Operations Manager

Our partner Xclusive in Uganda is looking for an Operations Manager. Very nice and challenging international position!

Santini Ellison perfect for Wedding arrangements!

Thankfuly there are lots of weddings again! Santini Ellison is beloved for bridal work!

New Managing Director Xclusive

As of today, Sjoerd de Boer has been appointed as Managing Director of our production location Xclusive Cuttings in Uganda.

In memoriam Peter Benders

It is with great sadness that we announce that Managing Director Peter Benders of our production location in Uganda recently passed away unexpectedly.

New location for Floritec

Starting this fall, breeder Floritec will be moving a substantial part of its breeding activities to a new location in Honselersdijk. The agreement was signed recently.

Article Floraculture International

The international magazine Floraculture International wrote an extensive article about Floritec and Customized Breeding.

The joy of LS Santini

LS Santini has been one of our partners in developing santinis for many years. Read more about LS Santini's enthusiasm for producing top quality santinis.

Webinar Integrated Pest Management (IPM)

On February 1 a webinar will be organized by six major propagators in the chrysanthemum sector to inform interested parties about the unique collaboration on Integrated Pest Management (IPM).

New: Santini's Maverick White and Maverick Gold

The Santini assortment has been expanded with 2 beauties: Santini's 'Maverick White' and 'Maverick Gold'. Available through Santini grower Richard van Schie and the Dutch auctions.

Review Trade Fair 2021

The Floritec team was happy to participate in the Trade Fair 2021. See herewith some inspiration.

Visit our booth at Thursd's online exhibition

In addition to our live participation at the Royal Flora Holland Trade Fair this week, we are happy to participate in Thursd's online exhibition.

Announcement Trade Fair Aalsmeer

Like many of us, the Floritec team really enjoy the outlook of live fairs and events again. Therefore we are very happy that it is now possible to meet each other at the Royal Flora Holland Trade Fair 2021!

New colleagues

The Floritec team has recently been further professionalised and expanded with no less than two great people

Pot mum inspiration

Pot chrysanthemums come in many forms, nicely variegated, bicolored, single-flowered, double-flowered, beautiful striking large flowers, or cheerful small flowers.

Aster: a cheerful note in the autumn

The pot aster is often seen as a garden plant. But it is also very well suited as a house or patio plant. It provides a cheerful note in the autumn!

Floritec Trials Colombia week 35

In week 35, the most beautiful varieties of cut chrysanthemum were presented at the Floritec Trials in Colombia

Potcelosia inspiration

On the communication platform Thursd, there was a nice article published about the Floritec Celosia's.

Review of our online booth at Thursd

Floritec took part in the online trade fair of Thursd, which was organised from 17 - 23 June.

New logo and identity

During our flowering trials in week 24, we are proud to introduce a completely new look and a new slogan: Customized Breeding.

Floritec Trials week 24

In both our trial locations in Bleiswijk and Monster we organize Floritec trials in week 24.

Spray mum Aurora in 3D

Master florist Geert Maas praises the diversity of Aurora. Whether it is bouquets with shades of red, white or just colorful; Aurora combines beautifully. That is why Geert created a mood board with various flower and color combinations.