Read our latest news

Welcome to the Floritec Flower Festival 2026

From Tuesday 9 to Friday 12th of June, we once again open the doors of our Floritec Flower Festival in Honselersdijk. For four days, we will take you through the latest developments within our assortment of chrysanthemums, pot celosia and pot asters.

Milestone for Santini Calimero: 500 million stems produced worldwide

This significant milestone places Calimero among the most successful santini series in the global chrysanthemum market and confirms its position as a long-term market standard.

Floritec at IPM Essen 2026 – discover our plant families

IPM Essen is once again the perfect moment to meet, catch up and exchange insights on the latest developments in breeding.

Feature on Miller series success published in FloraCulture International

The latest edition of FloraCulture International shines a spotlight on Floritec’s Miller series, telling the story behind its rapid rise to success. The full article is now available.

Latest Floritec Magazine now available online

Our latest brochure is now online! Packed with innovative products, proven varieties, and a behind-the-scenes look at Floritec, including updates on our new location in Colombia

Richard Spijker Joined as Location Manager in Honselersdijk

We are pleased to welcome a new face at our breeding location in Honselersdijk: Richard Spijker has recently joined as Location Manager.

Visit us at IFTEX Kenya

From Tuesday, June 3 to Thursday, June 5, 2025, Floritec will be exhibiting for the first time at IFTEX in Nairobi, Kenya. At this international floriculture trade fair, we’re excited to showcase our growing range of chrysanthemums that have been specially developed to thrive in local growing conditions.

Floritec Flower Festival 2025

Welcome to the Floritec Flower Festival from Tuesday, June 10th to Friday, June 13th. At Floritec, this year's FlowerTrials are all about color. Our breeders have put together a stunning assortment - combining proven favorites with dazzling newcomers.

Strengthening of the Floritec team: Kitty de Bruyn as new Product Manager

Kitty de Bruyn has recently joined our team as Product Manager. Product management is an essential role within Floritec and forms the link between breeding, sales and marketing.

Floritec and Dataflor have officially signed a partnership agreement

Floritec and Dataflor have officially signed a partnership agreement. This is an important milestone in the joint future of both companies, and it marks a new era for the development and sale of garden mums.

Introduction Santini Luca

Luca is a striking pompon Santini with a semi-flat flower shape. Its pink and white petals, paired with a bright green center, create a fresh and eye-catching appearance.

Introduction Santini Zonta

Hans and Ruud Hendriks will start in week 5 to supply santini Zonta. Zonta is a vibrant pompon santini with stunning brilliant pink flowers. It keeps its color beautifully, has strong, upright stems, and is packed with blooms per stem. A real showstopper!

Introduction Santini Series Miller

Floritec is proud to announce the official launch of the new and promising Santini series: Miller. The first stems will soon be harvested at Infinity | Kreling Chrysanthemums.

Floritec Flower Festival

Discover the beauty of more than 150 unique Chrysanthemum varieties.

Customized Breeding makes the difference

Our colleague Rick Minck shares the details in the latest FloraCulture International

Floritec builds new breeding location in Colombia

We are happy to announce the construction of our new breeding location in Colombia. This announcement follows the successful launch of our breeding facility in Honselersdijk, the Netherlands, in 2023.

Flower Trials week 24

The cuttings have been planted and we can hardly wait to share the color splendor with you. That's why we'd like to invite you to our Flower Trials in week 24

IPM Essen 2024

IPM promises to be another great opportunity to meet and catch up. We are looking forward to see you!

Proflora 2023

We are delighted to cordially invite you to our booth at Proflora, which takes place in Bogotá, Colombia.

Floritec's vision for the Chrysanthemum market

Nice article in FloraCulture International about our vision for the Chrysanthemum market.

Chrysanthemum week 35 in Colombia

Visit Floritec's magical world of Chrysanthemums in week 35 at our trial site in La ceja, Colombia.

Week 24 | Opening new breeding location

In week 24, Floritec will officially open the doors of its new breeding facility. Will you come and have a look?

IPM Essen 2023

After 2 cancelled editions we were very happy to participate in the IPM in Essen.

Designer blog Jinda Red

Designer Jan de Koning is very enthusiastic about santini Jinda Red

Introduction Santini 'Maverick Orange'

Santini grower Richard van Schie introduces Santini 'Maverick Orange'

Introduction santini "Jinda Red"

Jinda Red is a beautiful pompon with a velvet red color.

Article FloraCulture International

Nice article in FloraCulture International about our trials in Colombia in week 35. Read about our Japanese "game-changing" disbud chrysanthemums.

Trade Fair Aalsmeer

Also this year, we were looking forward to the Trade Fair in Aalsmeer, which took place from 9-11 November. It was a great moment to meet each other and, of course, share the latest news.

Chrysanthemum week 2022 was very successful!

More than 200 people visited our chrysanthemum trials in Colombia. Especially the disbuds attracted attention.

Save the date, week 35 Colombia

We are happy to invite you to visit our Trials in Colombia in week 35. A nice assortment of disbud, spray mum and santini is ready to be presented from August 29th - September 2nd

Da Vinci Series in the spotlights

Florist "Your London Florist" excited about the Da Vinci series

Floritec Trials week 24

No official trials, but possible to see varieties

A well-deserved retirement for Ruud

This month we said goodbye to our colleague Ruud Smit.

Santini Maverick Sunny: the right choice!

Blogger Regine Motmans is creative with Maverick Sunny

Vacancy in Uganda - Operations Manager

Our partner Xclusive in Uganda is looking for an Operations Manager. Very nice and challenging international position!

Santini Ellison perfect for Wedding arrangements!

Thankfuly there are lots of weddings again! Santini Ellison is beloved for bridal work!

New Managing Director Xclusive

As of today, Sjoerd de Boer has been appointed as Managing Director of our production location Xclusive Cuttings in Uganda.

In memoriam Peter Benders

It is with great sadness that we announce that Managing Director Peter Benders of our production location in Uganda recently passed away unexpectedly.

New location for Floritec

Starting this fall, breeder Floritec will be moving a substantial part of its breeding activities to a new location in Honselersdijk. The agreement was signed recently.

Article Floraculture International

The international magazine Floraculture International wrote an extensive article about Floritec and Customized Breeding.

The joy of LS Santini

LS Santini has been one of our partners in developing santinis for many years. Read more about LS Santini's enthusiasm for producing top quality santinis.

Webinar Integrated Pest Management (IPM)

On February 1 a webinar will be organized by six major propagators in the chrysanthemum sector to inform interested parties about the unique collaboration on Integrated Pest Management (IPM).

New: Santini's Maverick White and Maverick Gold

The Santini assortment has been expanded with 2 beauties: Santini's 'Maverick White' and 'Maverick Gold'. Available through Santini grower Richard van Schie and the Dutch auctions.

Review Trade Fair 2021

The Floritec team was happy to participate in the Trade Fair 2021. See herewith some inspiration.

Visit our booth at Thursd's online exhibition

In addition to our live participation at the Royal Flora Holland Trade Fair this week, we are happy to participate in Thursd's online exhibition.

Announcement Trade Fair Aalsmeer

Like many of us, the Floritec team really enjoy the outlook of live fairs and events again. Therefore we are very happy that it is now possible to meet each other at the Royal Flora Holland Trade Fair 2021!

New colleagues

The Floritec team has recently been further professionalised and expanded with no less than two great people

Pot mum inspiration

Pot chrysanthemums come in many forms, nicely variegated, bicolored, single-flowered, double-flowered, beautiful striking large flowers, or cheerful small flowers.

Aster: a cheerful note in the autumn

The pot aster is often seen as a garden plant. But it is also very well suited as a house or patio plant. It provides a cheerful note in the autumn!

Floritec Trials Colombia week 35

In week 35, the most beautiful varieties of cut chrysanthemum were presented at the Floritec Trials in Colombia

Potcelosia inspiration

On the communication platform Thursd, there was a nice article published about the Floritec Celosia's.

Review of our online booth at Thursd

Floritec took part in the online trade fair of Thursd, which was organised from 17 - 23 June.

New logo and identity

During our flowering trials in week 24, we are proud to introduce a completely new look and a new slogan: Customized Breeding.

Floritec Trials week 24

In both our trial locations in Bleiswijk and Monster we organize Floritec trials in week 24.

Spray mum Aurora in 3D

Master florist Geert Maas praises the diversity of Aurora. Whether it is bouquets with shades of red, white or just colorful; Aurora combines beautifully. That is why Geert created a mood board with various flower and color combinations.