Customization is central at Floritec! We breed as much as possible in your region, under the production and climate conditions that apply to you: customized breeding.
In this way you get varieties that fit perfectly within your cultivation program and that perform best. After all, you like to have good and reliable varieties with which you can distinguish yourself and with which you can respond to market relevance.
Floritec is a relatively young and fast growing company. In our breeding program there is a clear focus on customization, on shelf life and tolerance to diseases and pests. We breed with sustainability and cost savings for the customer in mind. The result is robust varieties that require fewer applications, have less crop failures and are stronger during transport.
Partnership and collaborations are important elements in our business operations.
Our account managers know the market like no other and they are happy to discuss with you for your best opportunities and options.
Vision
From our history as a Chrysanthemum breeder, we provide the world happiness through an array of beautiful flowers and potplants. Our varieties grow under a wide range of environmental conditions with the least possible use of chemicals thus contributing to a more sustainable production. Our flowers and potplants inspire people of all generations to value and preserve the beauty of nature.
Mission
Floritec develops and produces market leading, customized, competitive, and sustainable cut and pot Chrysanthemum varieties for all of the world’s production areas, through a close cooperation with customers and partners around the world. With the same intentions Floritec develops and produces pot celosia and pot aster.
At our production location Xclusive Cuttings in Uganda. we produce cuttings in a very sustainable way.
Read more about Xclusive Cuttings
Despite the fact that Floritec is a fairly young player in the market, it stands out. Growing on location, the development of special and robust varieties and the attitude in the market are perceived as 'different'.
The success of Floritec and the growth of the organization did not go unnoticed. Partly for this reason, Floritec was acquired in October 2019 by Inochio Seikoen: one of the oldest and most prominent chrysanthemum breeders and producer of starting material for chrysanthemum growers in Japan.
Inochio thus accelerated its worldwide commercial ambitions through Floritec's international distribution network. For Floritec this offered great opportunities for further growth, with access to the Japanese market, the R&D facilities of Inochio Seikoen and a potential in varieties and genetics.
Partnership and collaborations are key elements in our business operations.
Meet our partners
Welcome to the Floritec Flower Festival from Tuesday, June 10th to Friday, June 13th. At Floritec, this year's FlowerTrials are all about color. Our breeders have put together a stunning assortment - combining proven favorites with dazzling newcomers.
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Kitty de Bruyn has recently joined our team as Product Manager. Product management is an essential role within Floritec and forms the link between breeding, sales and marketing.
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Floritec and Dataflor have officially signed a partnership agreement. This is an important milestone in the joint future of both companies, and it marks a new era for the development and sale of garden mums.
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