FloraCulture International article about Floritec's vision for the Chrysanthemum market
Nice article in FloraCulture International about our vision for the Chrysanthemum market.
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Customization is central at Floritec! We breed as much as possible in your region, under the production and climate conditions that apply to you: customized breeding.
In this way you get varieties that fit perfectly within your cultivation program and that perform best. After all, you like to have good and reliable varieties with which you can distinguish yourself and with which you can respond to market relevance.
Floritec is a relatively young and fast growing company. In our breeding program there is a clear focus on customization, on shelf life and tolerance to diseases and pests. We breed with sustainability and cost savings for the customer in mind. The result is robust varieties that require fewer applications, have less crop failures and are stronger during transport.
Partnership and collaborations are important elements in our business operations.
Our account managers know the market like no other and they are happy to discuss with you for your best opportunities and options.
Vision and mission
Vision
From our history as a Chrysanthemum breeder, we provide the world happiness through an array of beautiful flowers and potplants. Our varieties grow under a wide range of environmental conditions with the least possible use of chemicals thus contributing to a more sustainable production. Our flowers and potplants inspire people of all generations to value and preserve the beauty of nature.
Mission
Floritec develops and produces market leading, customized, competitive, and sustainable cut and pot Chrysanthemum varieties for all of the world’s production areas, through a close cooperation with customers and partners around the world. With the same intentions Floritec develops and produces pot celosia and pot aster.
Production in Uganda
At our production location Xclusive Cuttings in Uganda. we produce cuttings in a very sustainable way.
Read more about Xclusive Cuttings
Inochio Seikoen
Despite the fact that Floritec is a fairly young player in the market, it stands out. Growing on location, the development of special and robust varieties and the attitude in the market are perceived as 'different'.
The success of Floritec and the growth of the organization did not go unnoticed. Partly for this reason, Floritec was acquired in October 2019 by Inochio Seikoen: one of the oldest and most prominent chrysanthemum breeders and producer of starting material for chrysanthemum growers in Japan.
Inochio thus accelerated its worldwide commercial ambitions through Floritec's international distribution network. For Floritec this offered great opportunities for further growth, with access to the Japanese market, the R&D facilities of Inochio Seikoen and a potential in varieties and genetics.
Partnership
Partnership and collaborations are key elements in our business operations.
Meet our partnersRead more!
Chrysanthemum week 35 in Colombia
Visit Floritec's magical world of Chrysanthemums in week 35 at our trial site in La ceja, Colombia.
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Week 24 | Opening new breeding location
In week 24, Floritec will officially open the doors of its new breeding facility. Will you come and have a look?
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