New location for Floritec
Starting this fall, breeder Floritec will be moving a substantial part of its breeding activities to a new location in Honselersdijk. The agreement was signed recently.
Both pot plants and cut flowers under 1 roof
The new location is located at Middel Broekweg 84 in Honselersdijk. Here owner/grower Bob van Kester will harvest his last chrysanthemums at the end of June 2022. From that moment on Floritec will rebuild the 1.4 ha location, so that from this fall both the cut flowers and the pot plant breeding can take place at 1 location. The office will remain in Woubrugge.
Customized Breeding
Floritec is a young and innovative breeder of distinctive varieties of spray, pot and globe chrysanthemum, pot celosia and pot aster. Managing Director Jeroen Ravensbergen: "Floritec's mission is to develop relevant and leading varieties in close cooperation with customers. Through on-site development, we are able to develop varieties with a reduced sensitivity to diseases and pests and that are perfectly suited to the local cultivation and climate conditions: Customized Breeding. But given our ambition, this also requires a stronger home base and this location certainly provides that."
Growth of the organization
Floritec operates worldwide and has been working closely with its Japanese parent company, Inochio Seikoen, since 2019. Inochio Seikoen is a market leader in, among other things, large-flowered chrysanthemums. Partly due to this cooperation, both companies are strengthening their market position and Floritec is making great strides in its development. Ravensbergen: "Having our own breeding location is in line with our ambitions to continue to grow and professionalize. And there is now much more room to include the gene material of our parent company in our work."
Grand opening
In the coming period we will work hard to get the location ready. Then there will be a grand opening. As soon as there is more information about the planning, we will let you know.
