Floritec and Dataflor have officially signed a partnership agreement
Floritec and Dataflor have officially signed a partnership agreement. This is an important milestone in the joint future of both companies, and it marks a new era for the development and sale of garden mums.
Joining forces for a stronger market position
The agreement brings together the strengths of Floritec and Dataflor to further enhance the position of garden mums in both domestic and international markets. Floritec contributes its global network and expertise in breeding and the production of starting material, while Dataflor offers its extensive experience in cultivation and product development of garden mums. This unique collaboration presents promising opportunities for further innovation and growth.
Official signing ceremony
The signing ceremony took place in the presence of Jeroen Ravensbergen, Managing Director of Floritec, and Johan and Wouter David, owners of Dataflor. This symbolic moment underscores the mutual confidence of both companies in a successful joint future.
"After months of preparation and intensive discussions, the partnership is now officially," said Jeroen Ravensbergen. "We look forward to a fruitful collaboration, where we can strengthen each other and continue building the future of garden mums together."
Johan David added: "This collaboration allows us to offer our varieties on a larger scale and jointly develop new products that meet market demands. The combination of our strengths creates new opportunities, both regionally and internationally."
Ready for the new garden mum season
With the garden mum season just around the corner, the timing of this collaboration is perfect for introducing new varieties in the upcoming season. Both parties are optimistic about the future and are confident that this partnership will drive further growth in the segment.
10 February 2025
