Read the Thursd Interview: Floritec at FlowerTrials 2026
Discover how Floritec is shaping the future of chrysanthemum breeding through innovation, collaboration and Customized Breeding.
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Customized Breeding
Floritec breeds, in close consultation with customers and partners all over the world, superior and distinctive varieties of spray, pot and garden mums, pot celosia and pot aster. Reliable varieties that are relevant to the market and with which you can distinguish yourself. Tolerances to pests and diseases is an important factor in this.
Floritec delivers custom work like no other. Do you also value superior and reliable varieties that have been bred specifically for your growing and climate conditions? Short lines, good service and a professional discussion partner with knowledge of the market? An advisor who works with you to see how you can get the best possible return from your product? Do not hesitate to contact us today.
Meet our Celosia family
As a leading specialist in the breeding of pot celosia from cuttings, we offer two comprehensive lines: "Twisted" and "Intenz". Both series are of high quality and offer a wide range of colors, shapes, and uses. In addition, we are proud to present our eye-catching stand-alone variety, Floriosa.
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Welcome to the Floritec Flower Festival 2026
From Tuesday 9 to Friday 12th of June, we once again open the doors of our Floritec Flower Festival in Honselersdijk. For four days, we will take you through the latest developments within our assortment of chrysanthemums, pot celosia and pot asters.
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Milestone for Santini Calimero: 500 million stems produced worldwide
This significant milestone places Calimero among the most successful santini series in the global chrysanthemum market and confirms its position as a long-term market standard.
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Product introduction
Meet the Santini series Maverick. Beautiful and super strong Santini's with a fresh green heart. At this moment the series consists of the Santini's "Maverick White" and "Maverick Sunny". Newcomer "Maverick Orange" will be on the market from the end of November.
Santini Maverick White series