Read the Thursd-Article: How Floritec Develops Chrysanthemum Genetics for the Market
Read how Floritec uses Customized Breeding to develop chrysanthemum varieties that meet the needs of growers and markets worldwide. Our breeder Fred van der Meer takes you through the breeding process, from the first crosses and careful selections to extensive trials and close collaboration with growers. He shares the decisions and challenges involved, highlighting the growing importance of disease and pest tolerance, cultivation performance and transportability. An insight into how we combine genetics, expertise and market knowledge to develop varieties that are ready for the challenges of tomorrow.
Read the article here.
